| Louis Vuitton Moët Hennessy (LVMH)
Web monitoring solution |
Objective
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LVMH possesses a unique portfolio of some 50 prestigious brands, such as Kenzo, Dior and Moët & Chandon.
On a global scale, counterfeiting and parallel trading cost industry US$600 billion a year. A world leader in luxury, LVMH is concerned about this problem as well.
Infonoia's mission was to detect and monitor parallel trading activity on the Web regarding LVMH-relevant products.
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Infonoia
solution
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Infonoia Enterprise Monitoring was trained to distinguish e-shops from other websites. Training increased detection efficiency by a factor of 1'000 compared to a traditional search engine.
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Benefits
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LVMH had evidence at hand to seize best-informed legal and business measures to protect its consumers, brands and businesses.
Furthermore, LVMH spared itself tedious, time-consuming and costly surfing on the Web.
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